Sometimes, we have to get away from our laptops and smart phones and get out into the world and do things like going to the market.
One thing I love about working with Dining in the D and its partnership with The Urbane Life (see Should you cross-promote with other businesses?) is working with people who are always thinking outside of the box — crazy outside of the box.
As part of my efforts in building Chef Tom’s (host of Dining in the D) visibility is getting him in the press and out at public events. So where are foodies on a Saturday morning? At the Royal Oak Farmers Market.
So here’s the plan: get out there an hour before Chef Tom, pass out “wanted” posters, and encourage people to find him and take pictures of him to post on The Urbane’s Life Facebook page. Of course, Urbane’s Heather Stallsmith is making this worthwhile — she wrangled up two tickets to the Royal Oak Wine Stroll from Vintner’s Cellar to give away to the person who gets the most “Likes” on The Urbane Life’s Facebook page.
Oh, what fun it is to have work that’s like play. I’m having a blast watching the poster go viral.
See you all at the Royal Oak Farmers Market Saturday morning. Don’t bring the handcuffs — just your smart phone.
Bonnie Caprara is a Detroit-based freelance writer, media relations and social media consultant, and professional troublemaker. She can be reached at bcaprara@wowway.com and at MsQuote on Twitter.
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